AFP Top Ten Fundraising Tips (Week of January 1, 2018): Nonprofit Marketing Nonsense, Board Retreats, Feeling Awkward about Bequests & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Five Signs Your Organization Might Be Headed for an Ethics Scandal (Harvard Business Review): Twenty-three integrity experts were asked to identify the behavior and norms they would expect to find in unethical companies. Their answers fell into a clear pattern, identifying five traits of organizational culture that correlate with ethical scandals.
2. Nonprofit Marketing Nonsense That Should Stop Immediately (Wired Impact): The authors are so passionate we can’t even print what they call their list. To get you on the right path, here are marketing mistakes you should stop making, backed by research and best practices for nonprofits.
3. Tilting Upward: Skewed Giving Trends and Inequality in the Nonprofit Sector (Inside Philanthropy): We’ve talked about it in the past: more giving, fewer donors. The vast chasm between the super-wealthy and everyone else is having an effect on the nonprofit sector.
4. Younger Donors Are ‘Savvier and More Generous’, Says Regulators’ Poll (Civil Society): Younger people in the U.K. plan to give slightly more than older people to charity over Christmas and are also more likely to research a charity before giving
5. A Beginner’s Guide to Board Retreats, a Staple of Successful Major Gift Programs (Amy Eisenstein): A retreat is not simply a longer board meeting. The agenda for your retreat should be entirely different from your normal meeting agenda. Board retreats have 3 important purposes.
6. A Major Donor Tells You How to Ask (The Veritus Group): A major donor talks about some of her frustrations as a donor and is adamant that “non-profits need to know their stuff.” A very informative and insightful read.
7. How to Stop Feeling Awkward Talking About Bequests (Blue Sky Philanthropy): Is it because you think it’s about death, one of the last taboo topics in many cultures? Whatever the reason, as a nonprofit professional, you must not let your personal hang ups get in the way of your cause receiving a potentially transformative gift.
8. Why Simple Fundraising Always Works (Future Fundraising Now): Feed a baby. Stop a disease. Save a puppy. As a professional who deeply understands the work, you may find these simple offers to be over-simplifications. You're intuitively sure that adding more of the real-world complexity to the offer will make it more effective. After all, the more they understand, the more they'll give, right? No.
9. How to Write a Sincere Thank-You Note That Will Make People Smile (Inc.): Some nice ideas, including “Say something about the future” and “Be specific.”
10. What I've Learned About Consulting for Nonprofits (Smart Cause Digital): Some thoughts about what it takes to be a self-employed consultant to nonprofits.